{"id":23657,"date":"2026-06-26T09:22:53","date_gmt":"2026-06-26T09:22:53","guid":{"rendered":"https:\/\/chymeochy.com\/?page_id=23657"},"modified":"2026-06-27T03:03:26","modified_gmt":"2026-06-27T03:03:26","slug":"brand-story","status":"publish","type":"page","link":"https:\/\/chymeochy.com\/vi\/brand-story\/","title":{"rendered":"Brand Story"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"23657\" class=\"elementor elementor-23657\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51b9ad6 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"51b9ad6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d12868 elementor-widget elementor-widget-html\" data-id=\"4d12868\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"ch-about-v1\" aria-labelledby=\"ch-about-v1-title\">\r\n  <style>\r\n    .ch-about-v1 {\r\n      --ch-about-ink: #171717;\r\n      --ch-about-text: #474747;\r\n      --ch-about-muted: #858585;\r\n      --ch-about-line: rgba(23, 23, 23, 0.12);\r\n      --ch-about-max: 1160px;\r\n\r\n      width: 100%;\r\n      overflow: hidden;\r\n      color: var(--ch-about-ink);\r\n      background: transparent !important;\r\n      font-family: \"Cabin\", Arial, sans-serif;\r\n      line-height: 1.65;\r\n    }\r\n\r\n    .ch-about-v1 *,\r\n    .ch-about-v1 *::before,\r\n    .ch-about-v1 *::after {\r\n      box-sizing: border-box;\r\n    }\r\n\r\n    .ch-about-v1 a {\r\n      color: inherit;\r\n      text-decoration: none;\r\n    }\r\n\r\n    .ch-about-v1 img {\r\n      display: block;\r\n      width: 100%;\r\n      max-width: 100%;\r\n    }\r\n\r\n    .ch-about-v1__wrap {\r\n      width: min(calc(100% - 64px), var(--ch-about-max));\r\n      margin: 0 auto;\r\n    }\r\n\r\n    \/* HERO *\/\r\n\r\n    .ch-about-v1__hero {\r\n      width: 100%;\r\n      background: transparent !important;\r\n    }\r\n\r\n    .ch-about-v1__hero-image {\r\n      width: 100%;\r\n      height: auto;\r\n      object-fit: cover;\r\n    }\r\n\r\n    \/* NAVIGATION *\/\r\n\r\n    .ch-about-v1__nav {\r\n      border-bottom: 1px solid var(--ch-about-line);\r\n      background: transparent !important;\r\n    }\r\n\r\n    .ch-about-v1__nav-inner {\r\n      display: flex;\r\n      align-items: center;\r\n      gap: 22px;\r\n      min-height: 46px;\r\n      overflow-x: auto;\r\n      scrollbar-width: none;\r\n    }\r\n\r\n    .ch-about-v1__nav-inner::-webkit-scrollbar {\r\n      display: none;\r\n    }\r\n\r\n    .ch-about-v1__nav a {\r\n      position: relative;\r\n      flex: 0 0 auto;\r\n      padding: 3px 0;\r\n      color: var(--ch-about-muted);\r\n      font-size: 9px;\r\n      font-weight: 600;\r\n      letter-spacing: 0.12em;\r\n      line-height: 1.2;\r\n      text-transform: uppercase;\r\n      transition: color 180ms ease;\r\n    }\r\n\r\n    .ch-about-v1__nav a::after {\r\n      position: absolute;\r\n      right: 0;\r\n      bottom: -6px;\r\n      left: 0;\r\n      height: 1px;\r\n      background: var(--ch-about-ink);\r\n      content: \"\";\r\n      transform: scaleX(0);\r\n      transform-origin: left;\r\n      transition: transform 180ms ease;\r\n    }\r\n\r\n    .ch-about-v1__nav a:hover {\r\n      color: var(--ch-about-ink);\r\n    }\r\n\r\n    .ch-about-v1__nav a:hover::after {\r\n      transform: scaleX(1);\r\n    }\r\n\r\n    \/* SHARED LABELS *\/\r\n\r\n    .ch-about-v1__kicker,\r\n    .ch-about-v1__number,\r\n    .ch-about-v1__contact-label {\r\n      margin: 0;\r\n      color: var(--ch-about-muted);\r\n      font-size: 9px;\r\n      font-weight: 600;\r\n      letter-spacing: 0.14em;\r\n      line-height: 1.35;\r\n      text-transform: uppercase;\r\n    }\r\n\r\n    \/* INTRO *\/\r\n\r\n    .ch-about-v1__intro {\r\n      display: grid;\r\n      grid-template-columns: 132px minmax(0, 1fr);\r\n      gap: clamp(30px, 5vw, 76px);\r\n      padding: clamp(52px, 6vw, 78px) 0;\r\n      border-bottom: 1px solid var(--ch-about-line);\r\n    }\r\n\r\n    .ch-about-v1__intro-side {\r\n      padding-top: 5px;\r\n    }\r\n\r\n    .ch-about-v1__intro-line {\r\n      width: 30px;\r\n      height: 1px;\r\n      margin-top: 15px;\r\n      background: var(--ch-about-ink);\r\n    }\r\n\r\n    .ch-about-v1__intro-content {\r\n      max-width: 680px;\r\n    }\r\n\r\n    .ch-about-v1__intro h1 {\r\n      max-width: 520px;\r\n      margin: 0;\r\n      font-size: clamp(25px, 2.8vw, 36px);\r\n      font-weight: 400;\r\n      letter-spacing: -0.04em;\r\n      line-height: 1.15;\r\n    }\r\n\r\n    .ch-about-v1__lead {\r\n      max-width: 560px;\r\n      margin: 18px 0 0;\r\n      color: var(--ch-about-text);\r\n      font-size: clamp(13px, 1.1vw, 15px);\r\n      line-height: 1.72;\r\n    }\r\n\r\n    .ch-about-v1__intro-content p:not(.ch-about-v1__lead) {\r\n      max-width: 640px;\r\n      margin: 13px 0 0;\r\n      color: var(--ch-about-text);\r\n      font-size: 13px;\r\n      line-height: 1.78;\r\n    }\r\n\r\n    \/* PRINCIPLES *\/\r\n\r\n    .ch-about-v1__principles {\r\n      padding: clamp(48px, 6vw, 72px) 0;\r\n      border-bottom: 1px solid var(--ch-about-line);\r\n      background: transparent !important;\r\n    }\r\n\r\n    .ch-about-v1__principles-head {\r\n      display: flex;\r\n      align-items: flex-end;\r\n      justify-content: space-between;\r\n      gap: 22px;\r\n      margin-bottom: 25px;\r\n    }\r\n\r\n    .ch-about-v1__principles-head h2 {\r\n      margin: 0;\r\n      font-size: clamp(19px, 1.9vw, 26px);\r\n      font-weight: 400;\r\n      letter-spacing: -0.035em;\r\n      line-height: 1.2;\r\n    }\r\n\r\n    .ch-about-v1__principles-head p {\r\n      max-width: 230px;\r\n      margin: 0;\r\n      color: var(--ch-about-muted);\r\n      font-size: 10px;\r\n      line-height: 1.65;\r\n      text-align: right;\r\n    }\r\n\r\n    .ch-about-v1__principles-grid {\r\n      display: grid;\r\n      grid-template-columns: repeat(3, 1fr);\r\n      border-top: 1px solid var(--ch-about-line);\r\n      border-left: 1px solid var(--ch-about-line);\r\n    }\r\n\r\n    .ch-about-v1__principle {\r\n      min-height: 122px;\r\n      padding: 18px 19px;\r\n      border-right: 1px solid var(--ch-about-line);\r\n      border-bottom: 1px solid var(--ch-about-line);\r\n      background: transparent !important;\r\n    }\r\n\r\n    .ch-about-v1__principle span {\r\n      display: block;\r\n      margin-bottom: 17px;\r\n      color: var(--ch-about-muted);\r\n      font-size: 9px;\r\n      font-weight: 600;\r\n      letter-spacing: 0.13em;\r\n      text-transform: uppercase;\r\n    }\r\n\r\n    .ch-about-v1__principle strong {\r\n      display: block;\r\n      font-size: 14px;\r\n      font-weight: 400;\r\n      letter-spacing: -0.02em;\r\n      line-height: 1.35;\r\n    }\r\n\r\n    \/* STORY *\/\r\n\r\n    .ch-about-v1__story {\r\n      scroll-margin-top: 70px;\r\n    }\r\n\r\n    .ch-about-v1__story-row {\r\n      display: grid;\r\n      grid-template-columns: 132px minmax(0, 1fr);\r\n      gap: clamp(30px, 5vw, 76px);\r\n      padding: clamp(52px, 6vw, 78px) 0;\r\n      border-bottom: 1px solid var(--ch-about-line);\r\n    }\r\n\r\n    .ch-about-v1__story-meta {\r\n      padding-top: 4px;\r\n    }\r\n\r\n    .ch-about-v1__story-meta h2 {\r\n      margin: 11px 0 0;\r\n      font-size: clamp(16px, 1.5vw, 21px);\r\n      font-weight: 400;\r\n      letter-spacing: -0.03em;\r\n      line-height: 1.28;\r\n    }\r\n\r\n    .ch-about-v1__story-content {\r\n      max-width: 670px;\r\n    }\r\n\r\n    .ch-about-v1__story-content p {\r\n      margin: 0;\r\n      color: var(--ch-about-text);\r\n      font-size: 13px;\r\n      line-height: 1.8;\r\n    }\r\n\r\n    .ch-about-v1__story-content p + p {\r\n      margin-top: 13px;\r\n    }\r\n\r\n    .ch-about-v1__quote {\r\n      max-width: 520px;\r\n      margin-top: 24px !important;\r\n      padding-top: 17px;\r\n      border-top: 1px solid var(--ch-about-line);\r\n      color: var(--ch-about-ink) !important;\r\n      font-size: clamp(16px, 1.55vw, 20px) !important;\r\n      font-weight: 400;\r\n      letter-spacing: -0.025em;\r\n      line-height: 1.45 !important;\r\n    }\r\n\r\n    \/* FINAL *\/\r\n\r\n    .ch-about-v1__final {\r\n      padding: clamp(56px, 7vw, 88px) 0;\r\n      border-bottom: 1px solid var(--ch-about-line);\r\n      background: transparent !important;\r\n    }\r\n\r\n    .ch-about-v1__final-inner {\r\n      max-width: 670px;\r\n    }\r\n\r\n    .ch-about-v1__final h2 {\r\n      max-width: 565px;\r\n      margin: 13px 0 0;\r\n      font-size: clamp(22px, 2.3vw, 31px);\r\n      font-weight: 400;\r\n      letter-spacing: -0.04em;\r\n      line-height: 1.18;\r\n    }\r\n\r\n    .ch-about-v1__final p:last-child {\r\n      max-width: 590px;\r\n      margin: 19px 0 0;\r\n      color: var(--ch-about-text);\r\n      font-size: 13px;\r\n      line-height: 1.8;\r\n    }\r\n\r\n    \/* CONTACT *\/\r\n\r\n    .ch-about-v1__contact {\r\n      padding: clamp(50px, 6vw, 72px) 0 22px;\r\n      background: transparent !important;\r\n    }\r\n\r\n    .ch-about-v1__contact-head {\r\n      display: flex;\r\n      align-items: flex-end;\r\n      justify-content: space-between;\r\n      gap: 22px;\r\n      margin-bottom: 25px;\r\n    }\r\n\r\n    .ch-about-v1__contact-head h2 {\r\n      margin: 0;\r\n      font-size: clamp(21px, 2vw, 28px);\r\n      font-weight: 400;\r\n      letter-spacing: -0.04em;\r\n      line-height: 1.15;\r\n    }\r\n\r\n    .ch-about-v1__contact-head p {\r\n      max-width: 225px;\r\n      margin: 0;\r\n      color: var(--ch-about-muted);\r\n      font-size: 10px;\r\n      line-height: 1.65;\r\n      text-align: right;\r\n    }\r\n\r\n    .ch-about-v1__contact-grid {\r\n      display: grid;\r\n      grid-template-columns: repeat(3, 1fr);\r\n      border-top: 1px solid var(--ch-about-line);\r\n      border-left: 1px solid var(--ch-about-line);\r\n    }\r\n\r\n    .ch-about-v1__contact-item {\r\n      min-height: 118px;\r\n      padding: 18px 19px;\r\n      border-right: 1px solid var(--ch-about-line);\r\n      border-bottom: 1px solid var(--ch-about-line);\r\n      background: transparent !important;\r\n    }\r\n\r\n    .ch-about-v1__contact-label {\r\n      display: block;\r\n      margin-bottom: 12px;\r\n    }\r\n\r\n    .ch-about-v1__contact-item p,\r\n    .ch-about-v1__contact-item a {\r\n      margin: 0;\r\n      color: var(--ch-about-text);\r\n      font-size: 12px;\r\n      line-height: 1.65;\r\n    }\r\n\r\n    .ch-about-v1__contact-item a {\r\n      display: inline-block;\r\n      border-bottom: 1px solid transparent;\r\n      transition: border-color 180ms ease;\r\n    }\r\n\r\n    .ch-about-v1__contact-item a:hover {\r\n      border-color: currentColor;\r\n    }\r\n\r\n    .ch-about-v1__contact-bottom {\r\n      display: flex;\r\n      justify-content: space-between;\r\n      gap: 18px;\r\n      padding-top: 18px;\r\n      color: var(--ch-about-muted);\r\n      font-size: 9px;\r\n      font-weight: 600;\r\n      letter-spacing: 0.1em;\r\n      line-height: 1.5;\r\n      text-transform: uppercase;\r\n    }\r\n\r\n    @media (max-width: 900px) {\r\n      .ch-about-v1__wrap {\r\n        width: min(calc(100% - 42px), var(--ch-about-max));\r\n      }\r\n\r\n      .ch-about-v1__intro,\r\n      .ch-about-v1__story-row {\r\n        grid-template-columns: 1fr;\r\n        gap: 22px;\r\n      }\r\n\r\n      .ch-about-v1__principles-grid {\r\n        grid-template-columns: 1fr;\r\n      }\r\n\r\n      .ch-about-v1__principle {\r\n        min-height: auto;\r\n      }\r\n\r\n      .ch-about-v1__principle span {\r\n        margin-bottom: 11px;\r\n      }\r\n\r\n      .ch-about-v1__contact-grid {\r\n        grid-template-columns: repeat(2, 1fr);\r\n      }\r\n    }\r\n\r\n    @media (max-width: 620px) {\r\n      .ch-about-v1__wrap {\r\n        width: min(calc(100% - 30px), var(--ch-about-max));\r\n      }\r\n\r\n      .ch-about-v1__hero-image {\r\n        min-height: 205px;\r\n        object-fit: cover;\r\n        object-position: center;\r\n      }\r\n\r\n      .ch-about-v1__nav-inner {\r\n        gap: 19px;\r\n        min-height: 44px;\r\n      }\r\n\r\n      .ch-about-v1__intro,\r\n      .ch-about-v1__story-row {\r\n        padding: 46px 0;\r\n      }\r\n\r\n      .ch-about-v1__principles {\r\n        padding: 46px 0;\r\n      }\r\n\r\n      .ch-about-v1__principles-head,\r\n      .ch-about-v1__contact-head {\r\n        align-items: flex-start;\r\n        flex-direction: column;\r\n        gap: 10px;\r\n      }\r\n\r\n      .ch-about-v1__principles-head p,\r\n      .ch-about-v1__contact-head p {\r\n        max-width: 270px;\r\n        text-align: left;\r\n      }\r\n\r\n      .ch-about-v1__intro-content p:not(.ch-about-v1__lead),\r\n      .ch-about-v1__story-content p,\r\n      .ch-about-v1__final p:last-child {\r\n        font-size: 13px;\r\n        line-height: 1.75;\r\n      }\r\n\r\n      .ch-about-v1__contact-grid {\r\n        grid-template-columns: 1fr;\r\n      }\r\n\r\n      .ch-about-v1__contact-item {\r\n        min-height: auto;\r\n        padding: 17px 18px;\r\n      }\r\n\r\n      .ch-about-v1__contact-bottom {\r\n        align-items: flex-start;\r\n        flex-direction: column;\r\n        padding-top: 17px;\r\n      }\r\n    }\r\n  <\/style>\r\n\r\n  <header class=\"ch-about-v1__hero\">\r\n    <img\r\n      class=\"ch-about-v1__hero-image\"\r\n      src=\"https:\/\/chymeochy.com\/wp-content\/uploads\/2026\/06\/Brand-story.jpg\"\r\n      alt=\"CHYMEOCHY modern Vietnamese elegance\"\r\n      fetchpriority=\"high\"\r\n      decoding=\"async\"\r\n    >\r\n  <\/header>\r\n\r\n  <nav class=\"ch-about-v1__nav\" aria-label=\"About CHYMEOCHY navigation\">\r\n    <div class=\"ch-about-v1__wrap ch-about-v1__nav-inner\">\r\n      <a href=\"#ch-about-intro\">The House<\/a>\r\n      <a href=\"#ch-about-heritage\">Heritage<\/a>\r\n      <a href=\"#ch-about-luxury\">Quiet Luxury<\/a>\r\n      <a href=\"#ch-about-craft\">Craftsmanship<\/a>\r\n      <a href=\"#ch-about-vision\">Vision<\/a>\r\n      <a href=\"#ch-about-contact\">Li\u00ean h\u1ec7<\/a>\r\n    <\/div>\r\n  <\/nav>\r\n\r\n  <main>\r\n    <section class=\"ch-about-v1__wrap ch-about-v1__intro\" id=\"ch-about-intro\">\r\n      <div class=\"ch-about-v1__intro-side\">\r\n        <p class=\"ch-about-v1__kicker\">About CHYMEOCHY<\/p>\r\n        <div class=\"ch-about-v1__intro-line\" aria-hidden=\"true\"><\/div>\r\n      <\/div>\r\n\r\n      <div class=\"ch-about-v1__intro-content\">\r\n        <h1 id=\"ch-about-v1-title\">A Modern Expression of Vietnamese Elegance<\/h1>\r\n\r\n        <p class=\"ch-about-v1__lead\">\r\n          CHYMEOCHY was born from a deep admiration for the elegance, resilience, and quiet strength of Vietnamese women.\r\n        <\/p>\r\n\r\n        <p>\r\n          Founded in 2013 in Ho Chi Minh City, the house began with a simple yet powerful vision: to create garments that celebrate confidence, femininity, and timeless beauty.\r\n        <\/p>\r\n\r\n        <p>\r\n          From its earliest days, CHYMEOCHY sought to craft more than clothing. It aspired to design pieces that accompany women through the defining moments of their lives.\r\n        <\/p>\r\n\r\n        <p>\r\n          Each creation is imagined as part of a woman's journey, whether worn at intimate gatherings, meaningful celebrations, or the elegant occasions that mark life's milestones.\r\n        <\/p>\r\n      <\/div>\r\n    <\/section>\r\n\r\n    <section class=\"ch-about-v1__wrap ch-about-v1__principles\" aria-label=\"CHYMEOCHY principles\">\r\n      <div class=\"ch-about-v1__principles-head\">\r\n        <h2>Built on a quiet sense of purpose.<\/h2>\r\n        <p>Heritage, femininity, and thoughtful design in equal measure.<\/p>\r\n      <\/div>\r\n\r\n      <div class=\"ch-about-v1__principles-grid\">\r\n        <article class=\"ch-about-v1__principle\">\r\n          <span>01<\/span>\r\n          <strong>Vietnamese elegance<\/strong>\r\n        <\/article>\r\n\r\n        <article class=\"ch-about-v1__principle\">\r\n          <span>02<\/span>\r\n          <strong>Quiet confidence<\/strong>\r\n        <\/article>\r\n\r\n        <article class=\"ch-about-v1__principle\">\r\n          <span>03<\/span>\r\n          <strong>Timeless form<\/strong>\r\n        <\/article>\r\n      <\/div>\r\n    <\/section>\r\n\r\n    <section class=\"ch-about-v1__wrap ch-about-v1__story\" id=\"ch-about-heritage\">\r\n      <div class=\"ch-about-v1__story-row\">\r\n        <div class=\"ch-about-v1__story-meta\">\r\n          <p class=\"ch-about-v1__number\">01 \/ Heritage<\/p>\r\n          <h2>Heritage Meets Modern Sophistication<\/h2>\r\n        <\/div>\r\n\r\n        <div class=\"ch-about-v1__story-content\">\r\n          <p>\r\n            Rooted in the rich cultural heritage of Vietnam, CHYMEOCHY embraces a design language that bridges tradition and modernity.\r\n          <\/p>\r\n\r\n          <p>\r\n            Vietnamese elegance has long been defined by its balance of grace and strength, a quiet refinement expressed through movement, posture, and understated beauty. This spirit continues to inspire the brand's aesthetic.\r\n          <\/p>\r\n\r\n          <p>\r\n            Flowing silhouettes, sculpted tailoring, and carefully refined proportions form the foundation of every collection. Each design seeks to highlight the natural grace of the wearer, creating garments that feel both effortless and striking.\r\n          <\/p>\r\n\r\n          <p class=\"ch-about-v1__quote\">\r\n            A contemporary expression of elegance that honors heritage while embracing modern sophistication.\r\n          <\/p>\r\n        <\/div>\r\n      <\/div>\r\n    <\/section>\r\n\r\n    <section class=\"ch-about-v1__wrap ch-about-v1__story\" id=\"ch-about-luxury\">\r\n      <div class=\"ch-about-v1__story-row\">\r\n        <div class=\"ch-about-v1__story-meta\">\r\n          <p class=\"ch-about-v1__number\">02 \/ Philosophy<\/p>\r\n          <h2>The Philosophy of Quiet Luxury<\/h2>\r\n        <\/div>\r\n\r\n        <div class=\"ch-about-v1__story-content\">\r\n          <p>\r\n            At the heart of CHYMEOCHY lies a belief that true elegance does not demand attention.\r\n          <\/p>\r\n\r\n          <p>\r\n            Rather, it reveals itself through presence, the quiet confidence of a woman who understands her identity and moves through the world with intention.\r\n          <\/p>\r\n\r\n          <p>\r\n            In an era often defined by spectacle, CHYMEOCHY celebrates a different kind of luxury: one rooted in refinement, restraint, and thoughtful design.\r\n          <\/p>\r\n\r\n          <p>\r\n            Each piece is created not to overwhelm, but to enhance the individuality of the woman who wears it.\r\n          <\/p>\r\n        <\/div>\r\n      <\/div>\r\n    <\/section>\r\n\r\n    <section class=\"ch-about-v1__wrap ch-about-v1__story\" id=\"ch-about-craft\">\r\n      <div class=\"ch-about-v1__story-row\">\r\n        <div class=\"ch-about-v1__story-meta\">\r\n          <p class=\"ch-about-v1__number\">03 \/ Artistry<\/p>\r\n          <h2>Craftsmanship and Artistry<\/h2>\r\n        <\/div>\r\n\r\n        <div class=\"ch-about-v1__story-content\">\r\n          <p>\r\n            Every CHYMEOCHY creation reflects a dedication to craftsmanship.\r\n          <\/p>\r\n\r\n          <p>\r\n            From the earliest sketches to the final construction, each garment undergoes a careful process of refinement. Fabrics are selected for their movement, texture, and ability to complement the silhouette.\r\n          <\/p>\r\n\r\n          <p>\r\n            Subtle draping and tailored structure ensure harmony between form and comfort.\r\n          <\/p>\r\n\r\n          <p>\r\n            It is through these details, often quiet yet deeply considered, that each design achieves its distinctive character.\r\n          <\/p>\r\n\r\n          <p class=\"ch-about-v1__quote\">\r\n            Luxury, for CHYMEOCHY, lies not in excess but in precision.\r\n          <\/p>\r\n        <\/div>\r\n      <\/div>\r\n    <\/section>\r\n\r\n    <section class=\"ch-about-v1__final\" id=\"ch-about-vision\">\r\n      <div class=\"ch-about-v1__wrap ch-about-v1__final-inner\">\r\n        <p class=\"ch-about-v1__kicker\">A vision beyond borders<\/p>\r\n\r\n        <h2>Vietnamese elegance, interpreted for women everywhere.<\/h2>\r\n\r\n        <p>\r\n          As the house continues to evolve, CHYMEOCHY remains devoted to inspiring women across cultures. The brand speaks to women who lead with strength, live with intention, and embrace their individuality.\r\n        <\/p>\r\n\r\n        <p>\r\n          Through thoughtful design and a commitment to timeless style, CHYMEOCHY continues its journey as a modern expression of Vietnamese elegance, where heritage meets contemporary design and fashion becomes a language spoken across the world.\r\n        <\/p>\r\n      <\/div>\r\n    <\/section>\r\n\r\n    <footer class=\"ch-about-v1__contact\" id=\"ch-about-contact\">\r\n      <div class=\"ch-about-v1__wrap\">\r\n        <div class=\"ch-about-v1__contact-head\">\r\n          <h2>Contact CHYMEOCHY<\/h2>\r\n          <p>For appointments, client service, and collection enquiries.<\/p>\r\n        <\/div>\r\n\r\n        <div class=\"ch-about-v1__contact-grid\">\r\n          <div class=\"ch-about-v1__contact-item\">\r\n            <span class=\"ch-about-v1__contact-label\">Store<\/span>\r\n            <p>\r\n              293 Nguyen Dinh Chieu Street<br>\r\n              District 3, Ho Chi Minh City<br>\r\n              Vietnam\r\n            <\/p>\r\n          <\/div>\r\n\r\n          <div class=\"ch-about-v1__contact-item\">\r\n            <span class=\"ch-about-v1__contact-label\">Website<\/span>\r\n            <a href=\"https:\/\/chymeochy.com\/vi\/\" target=\"_blank\" rel=\"noopener\">\r\n              www.chymeochy.com\r\n            <\/a>\r\n          <\/div>\r\n\r\n          <div class=\"ch-about-v1__contact-item\">\r\n            <span class=\"ch-about-v1__contact-label\">Email<\/span>\r\n            <a href=\"mailto:sales@chymeochy.com\">\r\n              sales@chymeochy.com\r\n            <\/a>\r\n          <\/div>\r\n\r\n          <div class=\"ch-about-v1__contact-item\">\r\n            <span class=\"ch-about-v1__contact-label\">Instagram<\/span>\r\n            <a href=\"https:\/\/www.instagram.com\/chymeochy\" target=\"_blank\" rel=\"noopener\">\r\n              instagram.com\/chymeochy\r\n            <\/a>\r\n          <\/div>\r\n\r\n          <div class=\"ch-about-v1__contact-item\">\r\n            <span class=\"ch-about-v1__contact-label\">Facebook<\/span>\r\n            <a href=\"https:\/\/www.fb.com\/chymeochy\" target=\"_blank\" rel=\"noopener\">\r\n              www.fb.com\/chymeochy\r\n            <\/a>\r\n          <\/div>\r\n\r\n          <div class=\"ch-about-v1__contact-item\">\r\n            <span class=\"ch-about-v1__contact-label\">Since<\/span>\r\n            <p>Ho Chi Minh City, 2013<\/p>\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"ch-about-v1__contact-bottom\">\r\n          <span>CHYMEOCHY \u00a9 2026<\/span>\r\n          <span>Vietnamese Elegance, Thoughtfully Expressed<\/span>\r\n        <\/div>\r\n      <\/div>\r\n    <\/footer>\r\n  <\/main>\r\n<\/section>\r\n```\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The House Heritage Quiet Luxury Craftsmanship Vision Contact About CHYMEOCHY A Modern Expression of Vietnamese Elegance CHYMEOCHY was born from a deep admiration for the elegance, resilience, and quiet strength of Vietnamese women. Founded in 2013 in Ho Chi Minh City, the house began with a simple yet powerful vision: to create garments that celebrate confidence, femininity, and timeless beauty. From its earliest days, CHYMEOCHY sought to craft more than clothing. It aspired to design pieces that accompany women through the defining moments of their lives. Each creation is imagined as part of a woman&#8217;s journey, whether worn at intimate gatherings, meaningful celebrations, or the elegant occasions that mark life&#8217;s milestones. Built on a quiet sense of purpose. Heritage, femininity, and thoughtful design in equal measure. 01 Vietnamese elegance 02 Quiet confidence 03 Timeless form 01 \/ Heritage Heritage Meets Modern Sophistication Rooted in the rich cultural heritage of Vietnam, CHYMEOCHY embraces a design language that bridges tradition and modernity. Vietnamese elegance has long been defined by its balance of grace and strength, a quiet refinement expressed through movement, posture, and understated beauty. This spirit continues to inspire the brand&#8217;s aesthetic. Flowing silhouettes, sculpted tailoring, and carefully refined proportions form the foundation of every collection. Each design seeks to highlight the natural grace of the wearer, creating garments that feel both effortless and striking. A contemporary expression of elegance that honors heritage while embracing modern sophistication. 02 \/ Philosophy The Philosophy of Quiet Luxury At the heart of CHYMEOCHY lies a belief that true elegance does not demand attention. Rather, it reveals itself through presence, the quiet confidence of a woman who understands her identity and moves through the world with intention. In an era often defined by spectacle, CHYMEOCHY celebrates a different kind of luxury: one rooted in refinement, restraint, and thoughtful design. Each piece is created not to overwhelm, but to enhance the individuality of the woman who wears it. 03 \/ Artistry Craftsmanship and Artistry Every CHYMEOCHY creation reflects a dedication to craftsmanship. From the earliest sketches to the final construction, each garment undergoes a careful process of refinement. Fabrics are selected for their movement, texture, and ability to complement the silhouette. Subtle draping and tailored structure ensure harmony between form and comfort. It is through these details, often quiet yet deeply considered, that each design achieves its distinctive character. Luxury, for CHYMEOCHY, lies not in excess but in precision. A vision beyond borders Vietnamese elegance, interpreted for women everywhere. As the house continues to evolve, CHYMEOCHY remains devoted to inspiring women across cultures. The brand speaks to women who lead with strength, live with intention, and embrace their individuality. Through thoughtful design and a commitment to timeless style, CHYMEOCHY continues its journey as a modern expression of Vietnamese elegance, where heritage meets contemporary design and fashion becomes a language spoken across the world. Contact CHYMEOCHY For appointments, client service, and collection enquiries. Store 293 Nguyen Dinh Chieu Street District 3, Ho Chi Minh City Vietnam Website www.chymeochy.com Email sales@chymeochy.com Instagram instagram.com\/chymeochy Facebook www.fb.com\/chymeochy Since Ho Chi Minh City, 2013 CHYMEOCHY \u00a9 2026 Vietnamese Elegance, Thoughtfully Expressed &#8220;`<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-23657","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/chymeochy.com\/vi\/wp-json\/wp\/v2\/pages\/23657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chymeochy.com\/vi\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/chymeochy.com\/vi\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/chymeochy.com\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chymeochy.com\/vi\/wp-json\/wp\/v2\/comments?post=23657"}],"version-history":[{"count":10,"href":"https:\/\/chymeochy.com\/vi\/wp-json\/wp\/v2\/pages\/23657\/revisions"}],"predecessor-version":[{"id":24042,"href":"https:\/\/chymeochy.com\/vi\/wp-json\/wp\/v2\/pages\/23657\/revisions\/24042"}],"wp:attachment":[{"href":"https:\/\/chymeochy.com\/vi\/wp-json\/wp\/v2\/media?parent=23657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}